How to Do Keyword Research for SEO: A Comprehensive Guide
You must have heard the term “Keyword Research” many times, but have you ever wondered what keyword research is and why it is so important for SEO? It may sound very simple, but nevertheless, it is an important skill when it comes to digital marketing.If you want to know why Keyword Research makes such a big difference, just continue reading my article!
What is Keyword Research?
The term Keyword Research may be defined and explained in various ways. Simply put, Keyword Research is the process of searching and dissecting search terms which internet-users enter into search engines with the aim of making use of the information for a specific purpose. It is mostly used for Search Engine Optimization (SEO) and in some cases, it may be used for general marketing purpose.
Identifying Your Target Audience
One of the most effective methods for understanding your target audience involves utilizing keyword research tools like Google Keyword Planner, Moz Keyword Explorer, or SEMrush. These tools enable you to ascertain the specific words and phrases your audience employs when searching for your subject. They also provide insights into the popularity and competitiveness of these terms, as well as the underlying intent behind them.
Leveraging keyword research tools allows you to uncover fresh topics, fine-tune your headlines and subheadings, and develop content that aligns with your audience’s preferences and demands.
Analyzing Search Engines
Different Types of Search Engines
There are seven categories of search engines: general, vertical, hybrid, metasearch, web search, image search, and video search engines.
General Search Engines: General-purpose search engines like Google, Yahoo, and Bing index and rank web pages across a wide array of topics.
Vertical Search Engine: These engines specialize in specific types of content, such as images, videos, news, or product reviews. Google Images, YouTube, and Amazon are popular examples.
Hybrid Search Engine: A hybrid search engine employs multiple search algorithms to find results. This enables it to utilize different techniques for optimal query results. This engine typically consists of a crawler (for discovering new content) and an indexer (for keeping track of existing content), ensuring it maintains the most current information possible.
Meta Search Engine: Meta search engines aggregate results from various other search engines and display them to users in a unified list. They are often used to compare results from different general-purpose or vertical search engines. Notable examples include Dogpile and MetaCrawler.
Web Search Engines: These are the most prevalent type of search engine, allowing users to search for websites based on keywords or phrases. The results are typically a list of websites that match the user’s query.
Image Search Engines: Image search engines permit users to search for images using keywords or phrases. The results of an image search typically consist of a list of images that match the user’s query.
Video Search Engines: Video search engines enable users to search for videos using keywords or phrases. The results are typically a list of videos that match the user’s query.
Which Option is Right for You?
The choice between them hinges on your specific needs. For general information, Google is typically the top choice. However, if you’re focused on a particular industry or niche, a vertical search engine may serve you better.
If you’re seeking diverse viewpoints on a topic, a metasearch engine can be a valuable tool. Prior to use, though, make sure to investigate the metasearch engine to confirm its credibility and that it draws results from dependable sources.
Understanding the Benefits and Limitations of Each Search Engine
When a widely recognized brand becomes the standard representation for a specific product category or task, there’s an inherent risk. Take Google, for instance. It excels at its intended purpose – delivering highly precise results for relevant websites when you use the right search terms. I personally rely on it heavily. If I’m on the hunt for a steakhouse in New York City, I’ll “Google it.” It’s user-friendly, quick, and the outcomes are often spot-on. Google does an exceptional job of staying current with new information, and it’s usually found swiftly on popular sites.
However, the danger arises when a brand like “Google” becomes synonymous with “search,” because there are varying levels of search technology. There are situations where standard search engines and online tools won’t suffice, and depending on them for critical tasks is a misstep. This limitation isn’t exclusive to Google, but also applies to other internal search solutions rooted in or derived from internet search engine technology.
Many internet search engines are optimized to retrieve specific, pre-defined specifications with high precision. In these cases, you must know the precise terms to use, and the search results for these terms will be very accurate and precise. This is known as “focalized” search, a method that offers minimal to no capacity for exploring data; it’s assumed that the user already knows the exact terms to investigate. This aligns well with a basic retrieval model, but if you’re not certain about the exact words to use in your search, traditional search tools won’t be of much assistance.
For example, if you’re looking for all documents related to national security threats or investigating the causes behind a credit crisis, you need an “exploratory” search. This type of search employs techniques that can handle imprecise specifications and, even more importantly, are adaptable and self-adjusting to changing environments and datasets. They utilize a range of search techniques, search tools, text-mining, content-analytics, and other interactive tools to aid users in finding the right keywords or navigating through the data interactively.
Setting SEO Goals And Objectives
According to Sharon Lunny of https://www.seerinteractive.com/insights/how-to-set-seo-goals, Establishing SEO objectives is crucial for gauging the effectiveness of your SEO plan. Lack of clear goals makes it challenging to monitor your advancement and ensure that your endeavors yield positive results.
However, determining appropriate SEO goals can be a daunting task. How do you discern which objectives to establish? You must be able to ascertain if your goals are not only practical but also attainable, particularly in SEO where numerous factors can impact performance.
Using online tools to generate a list of potential keywords involves the following steps:
Keyword Research Tools:
Start by choosing a reliable keyword research tool. Some popular options include Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, and Ubersuggest.
Begin with a few seed keywords or phrases related to your topic, product, or content. These are the starting points for generating more keyword ideas.
Input and Analysis:
Enter the seed keywords into the chosen tool. The tool will then provide a list of related keywords along with metrics like search volume, competition, and keyword difficulty.
Expand Your List:
Review the suggested keywords and select those that are relevant to your content or business. Add them to your list.
Pay attention to long-tail keywords (phrases with more specific terms) as they can be highly targeted and less competitive.
Use the tool to analyze your competitors’ websites. Look for keywords they are ranking for, and consider adding relevant ones to your list.
Filter and Prioritize:
Depending on your specific goals, you may want to filter keywords based on metrics like search volume, competition, or keyword difficulty. Prioritize keywords that align with your content strategy and target audience.
Check Trends and Seasonality:
Use the tool to check for keyword trends over time. This can help you identify seasonal trends or patterns that may impact your content planning.
Group keywords into themes or categories. This can help you organize your content and target specific topics.
Review and Refine:
Periodically revisit your list of keywords and update it based on changes in your content strategy, target audience, or industry trends.
Evaluating Monthly Search Volume for Each Keyword
To evaluate the monthly search volume for each keyword, start by using a reputable keyword research tool like Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, or Ubersuggest. Input your list of keywords into the tool and analyze the provided data, which includes the estimated number of times each keyword is searched for in a given month. Take into account related keyword variants or similar phrases that may also be provided by the tool. Consider factors like relevance to your content, competition, and your target audience’s interests when reviewing the search volume data. Don’t overlook the potential value of long-tail keywords, which, though lower in search volume, can be highly targeted and valuable for specific content or niche topics.
Additionally, assess whether you need data for local searches (specific to a particular location) or global searches, depending on your target audience. Keep an eye out for any noticeable seasonal trends in the search volume data, as this information can be crucial for planning content around specific times of the year. Finally, remember to regularly monitor and adjust your chosen keywords, as search volumes can change over time due to shifts in user behavior or industry trends.
Identifying Long-Tail Keywords with High Search Volumes
Identifying long-tail keywords with high search volume involves finding specific and detailed keyword phrases that still receive a significant number of searches. This can be achieved through keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, or Ubersuggest. These tools allow you to input seed keywords or phrases and then generate a list of related long-tail keywords along with their respective search volumes.
Look for phrases that are highly relevant to your content or business, as well as those with a substantial number of monthly searches. Additionally, consider the competition level for each long-tail keyword to ensure it’s feasible to target effectively. Keep in mind that long-tail keywords may have lower search volumes compared to broader terms, but they can be valuable for attracting highly targeted and engaged visitors to your content or website.
This article has provided clarity on the diverse landscape of search engines on the Internet. It’s evident that each search engine comes with its own set of advantages and disadvantages. To determine the most suitable type for your specific requirements, it’s recommended to try out each one and observe which yields the most favorable outcomes for your business.
SEO is an ongoing process. There is no one-size-fits-all solution for SEO. The best way to improve your website’s SEO is to monitor your results and make changes as needed. By following the tips above, you can improve your website’s SEO and attract more visitors.